Why Colombia?
Colombia, and specifically the city of Bogotá, offers excellent opportunities for business activities and participation in trade fairs. The following information will help you understand why:

Colombia is the third largest economy in Central and South America.
Colombia offers a preferable location from a geographical point of view, as a hub of trade in the Andean Region and a bridge between Central and South America.
The country·s location allows strategic access to all of Latin America, as well as the Caribbean market.
As part of the Pacific Alliance, Colombia is your gateway to the markets of Mexico, Peru, and Chile.
Colombia facilitates market access through several free trade agreements, for example, with the European Union, the United States, and South Korea.
By accompanying free trade agreements with the reduction of tariffs and other trade restrictions, the costs of market entry are considerably lowered for international companies accessing this dynamic and booming market.
Bogotá as a destination
Bogotá: city of trade fairs and industrial location.
Bogotá is the country·s economic engine and a key player in the Latin American economy. 25% of Colombia·s GDP is generated here. Colombia is also recognized for having one of the best business environments in Latin America.
Bogotá·s central location and direct air connections make it an ideal location for supplying regional and local markets. The city is the main hub for air transport and the third largest in Latin America in terms of passenger traffic.
Bogotá and the surrounding region make up the main center of packaged food production in Colombia: 40 of the 100 largest companies in the industry are located in Bogotá and Cundinamarca.
Bogotá, as a special economic zone with tax and customs benefits for foreign investors, offers additional sector-specific tax reductions: the entire Corferias fairgrounds in Bogotá is a tax-free zone for the importation of products declared as "exhibition goods" that are not sold at the trade fair.
Bogotá is the capital and largest city of Colombia. A melting pot of people from all over the country, it is diverse and multicultural, with a blend of colonial and modern architecture. The predominant colors in Bogotá are the green of the city·s numerous parks and the eastern mountains overlooking the Monserrate and Guadalupe sanctuaries, and the rich red of the many brick buildings.
