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German Hardware Experts and El Gran Salón Ferretero: Connecting the German Hardware Industry and Latin America at the 2025 Edition
For many German companies in the tools and hardware sector, “Made in Germany” is more than a label of origin. It sums up a way of working based on precision, durability and a long-term commitment to professional users. That same DNA began to connect more strongly with the Colombian and Latin American market at the 2025 edition of El Gran Salón Ferretero powered by Eisenwarenmesse, thanks to the presence of German Hardware Experts (GHE).
German Hardware Experts is a network of premium German brands that have joined forces to reach distributors and international partners more directly. It focuses on small and medium-sized manufacturers specialized in tools, industrial supplies and fastening systems. Among the companies that are part of this platform are Brockhaus Heuer, JOKARI, WITTE, MPS and Kneetek, with portfolios that range from forged bench vises and professional wire strippers to saws, hand tools and ergonomic protection solutions.
Based in the historic Zeche Zollverein industrial complex in Essen — today a UNESCO World Heritage Site — German Hardware Experts has a very clear goal: to create a simple and reliable access point for companies in other continents that want to work with verified German manufacturers, without losing time in unnecessary intermediaries.
The decision to be at El Gran Salón Ferretero 2025 responded to a need to better understand how the hardware channel works in Colombia and the region, and to bring more German manufacturers closer to this market.
The German Hardware Experts delegation not only took part in the fair; it also visited hardware stores in Bogotá, in areas such as Paloquemao, branches of Mundial de Tornillos and Easy stores, with the aim of understanding how the stores are organized, how they advise customers, how orders are dispatched and what types of products professionals are looking for.
On the other side, El Gran Salón Ferretero has established itself as the leading B2B trade fair for the hardware industry in Colombia and as a growing platform for Latin America and the Caribbean. It is not designed as a massive consumer event, but as a business space where manufacturers, distributors, chains, big-box retailers, hardware stores and contractors meet to update their product portfolios, compare offers and plan their purchasing decisions.
In this context, the presence of German Hardware Experts was not a symbolic gesture, but a strategic step for both sides. For GHE, the fair offers a place where the market is concentrated and where it is possible to build long-term relationships with key players in the channel. For El Gran Salón Ferretero, the alliance strengthens its role as a bridge between European industry and the opportunities of the region.
This is how Martina Hagebölling, representative of German Hardware Experts, sums up her experience in Bogotá:
“It is very important to be present on a platform like El Gran Salón Ferretero, because physical presence is really what connects with the Latin American market. That is why I encourage more German companies to take part in the next edition of this trade fair.”
The collaboration between German Hardware Experts and El Gran Salón Ferretero is aimed precisely at that: maintaining a stable bridge between German engineering and hardware quality and the entrepreneurial energy of the Latin American hardware channel, with a professional, specialized and strictly B2B fair as the meeting point.
If your company wants to enter or strengthen its presence in the Latin American hardware channel, El Gran Salón Ferretero powered by Eisenwarenmesse is the right platform.
The next edition will take place from October 28 to 30, 2026; if you would like information on booths and commercial opportunities for 2026, please contact us here.
