Blog
The Gran Salón Ferretero welcomes new partners for its international growth and development
On July 12 and 13, the Gran Salón Ferretero took place, featuring over 230 exhibiting companies, 300 brands, and nearly 9,000 visitors. These figures confirm the growth of this event, which started as a festival in 2018 and, by 2024, with the addition of two new partners, has become the hardware fair with the highest projection in the Andean Region. The goal is to position it as the leading fair in Latin America and the Caribbean.
Thanks to the commitment and dedication of Concept2b agency, the Gran Salón Ferretero has specialized and grown in the dynamic hardware and construction sector. This success attracted companies like Koelnmesse and Corferias, who joined its growth to elevate its level and turn it into an international event driven by Eisenwarenmesse.
What Are the Benefits of This New Partnership?
With Koelnmesse on board, the Gran Salón Ferretero will benefit from their regional experience and combined knowledge of the international hardware industry. As an active participant in organizing two trade fairs in Cologne, Germany, it now becomes part of the family of international fairs and will be promoted in the countries where these other fairs are held.
Corferias, with 70 years of experience, adds its expertise to Concept2b in event organization and production, as well as creating marketing strategies for the hardware industry in the country.
“This allowed us to support our clients in the Latin American market and create synergies between our events in Cologne and abroad. It’s an absolutely beneficial situation for everyone involved. Several EISENWARENMESSE clients have already expressed their interest in the market,” explained Ana María Jiménez, Project Manager of El Gran Salón Ferretero from Koelnmesse.
EISENWARENMESSE (International Hardware Fair of Cologne, Germany), the Goal for the Gran Salón Ferretero
Thanks to these new alliances and the joint work of these three players, the goal is to strengthen El Gran Salón Ferretero through collaboration with the leading hardware fair in Cologne. This is a significant step towards positioning this event on the global stage, facilitating the acquisition of partners, exhibitors, and international business, and confirming Colombia as one of the fastest-growing markets in the tools and hardware sector.
El Gran Salón Ferretero will be a perfect complement to the EISENWARENMESSE brand in terms of content and geography for upcoming editions. With EISENWARENMESSE's network and experience, it will be possible to extend the reach of El Gran Salón Ferretero, marking a turning point in its history.
The clear objective is to make El Gran Salón Ferretero an indispensable reference in the hardware industry, creating a convergence point for innovation, trade, and trends in Latin America and the Caribbean. For next year’s edition, it will extend to three days, from November 6 to 8, 2025.
